Online Staff Report
Rockford Health System’s marketing/public relations department received four ADDY Awards during the Rockford chapter of the American Advertising Federation (AAF) celebration Thursday, Feb. 13.
The awards recognize excellence in advertising in the local market. Rockford Health received a silver ADDY for the television commercial, “Surgical Excellence.”
The health system also received three bronze ADDY Awards: one in the Digital Advertising category for the Rockford Health System website, and another for the direct marketing piece “Wishbook 2013 – Hometown Wishes.” The “Rockford Health Gala 14 – New Beginnings” was recognized in the Collateral Material category.
The ADDY Awards is largest advertising and marking competition in the world. Each year, more than 5 million entries are submitted. The competition was adopted as national competition in 1968.