Mid-West Family Broadcasting launches new radio formats

Online Staff Report

Mid-West Family Broadcasting, which owns and operates WRTB, WXRX, NTA, WGFB and WNTA 1330, announced Friday it is making program changes to two of its local radio stations.

Formerly Bob FM, 95.3 The Bull will premier as a country music station at 3 p.m., Friday, with Toby Keith’s “How Do You Like Me Now?”

The Bull will focus on country music and feature 20-Songs-In-A-Row throughout the day. Top artists include Keith Urban, Luke Bryan, Kenny Chesney, Zac Brown, The Band Perry, and others.

“Our goal by creating 95.3 The Bull is to give the country audience in the Stateline area their favorite songs with a new and fresh attitude that reflects the attitude of today’s country fan,” said General Manager Mike Paterson. “We’ll play the songs you love without the jibber-jabber that you don’t like. We’ll also be 100 percent focused on the local communities that make this area one of the best places in America to raise a family. We’ll support and produce local concerts, fairs, festivals, charities, and anything else that can help grow our region.”

At the same time, Mid-West Family Broadcasting will also debut 100.5 River-FM – Rockford’s Greatest Hits, playing the best pop hits of the 60s, 70s, and 80s.

The River-FM debuted with “I Want You To Want Me” by local heroes Cheap Trick. The station features artists including the Beatles, John Mellencamp, Journey, Elvis, the Commodores, and many more. The River will also focus on the Rockford community with promotions and community events.

“Just as with 95.3 The Bull, 100.5 River-FM will reflect the area and play the hits you grew up listening to at West High School or Jefferson High including the best of Motown, 70s pop hits made famous on  radio stations like WROK and The Big 89 WLS in Chicago, or from the early 80s by Martha Quinn when MTV debuted,” Paterson, a graduate of Freeport High School, added.

“With a significant and influential population in the area that has kids getting ready to leave the nest, it’s a perfect time to serve that audience with their favorite songs that they grew up with.”

The River will feature former WLS DJ Fred Winston as the station’s voice.

Mid-West Family Broadcasting is an employee-owned company, operating five radio stations in the Rockford area. The company returned to ownership in the Rockford area in spring of 2013 by purchasing the assets of Maverick Media, a company controlled in Connecticut.

This marks the third time Mid-West Family Broadcasting has owned and operated in the Rockford market. The company owned 1330 AM in the 1950s. For nearly 20 years, it owned WYFE-FM/WKMQ-FM, before selling to Radioworks in 1994 during a period of government broadcasting deregulation.

“One of the best aspects of the way Mid-West Family Broadcasting operates is that there’s no corporate structure within our organization,” Paterson said. “I report to a board of directors. These radio stations were built in our building by our team. We even went to the record store to find some of the songs that we needed to make them great brands. We’re really Midwesterners focusing on growing our business for the benefit of our neighbors and their families.”

Patterson also graduated from the University of Wisconsin-Madison.

In addition to Rockford, Mid-West Family Broadcasting operates radio stations in six other Midwest markets including Madison, Wis., Lacrosse, Wis., Eau Claire, Wis.,  and Springfield, Ill.

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