Michaels arts and crafts retailer to collect books in stores through April 19
Online Staff Report
Michaels, North America’s largest arts and crafts specialty retailer, hopes to collect 1 million books during its annual month-long book drive benefiting Boys & Girls Clubs in the U.S. and Canada March 21-April 19.
The local Michaels locations are at 6301 E. State St., Rockford, and 1017 W. Lane Road, Machesney Park, Ill.
Stores will have $1 classics such as Adventures of Tom Sawyer, The Call of the Wild, Little Women and Black Beauty available for purchase that customers can donate. Customers can also drop off gently-used books at any U.S. Michaels location.
“Books open new worlds for readers, and, as a top destination for kids’ creative and educational supplies, we want to help bring that opportunity to young people who are served by Boys & Girls Clubs of America,” said Michaels Executive Vice President — Merchandising Philo Pappas. “We hope our customers will join us in our efforts to donate a million books to these worthy recipients.”
This is the third year for the book drive, and last year, the retailer donated more than 640,000 books. New York Yankees pitcher CC Sabathia, a Boys & Girls Clubs of America Hall of Fame member, and his wife Amber will serve as the faces of the campaign and support the drive by encouraging Michaels customers to participate.
“Boys & Girls Clubs had a profound effect on my life, and I am happy to go to bat for Michaels’ book drive to benefit the kids,” said Sabathia. “I hope customers will help Michaels hit this effort out of the park.”
More about where to donate is available at http://hosted.where2getit.com/michaels/.
Posted March 26, 2014