Kellogg to change ‘All Natural’ labeling, pay $5 million in Kashi/Bear Naked settlement

Online Staff Report

Kellogg has announced it will cease labeling certain Kashi and Bear Naked products as “All Natural” or “Nothing Artificial” and pay $5 million as part of an agreement in a class-action lawsuit.

The lawsuit was filed in U.S. District Court in California. The suit noted that ingredients such as calcium pantothenate (a form of vitamin B5), pyridoxine hydrochloride (vitamin B6) and hexane-processed soy ingredients were listed on the labels of certain Kashi and Bear Naked products.

Kris Charles, a spokesman for Kellogg, stated Kashi and Bear Naked brands “will make the decision to change our formulas on our labels by the end of the year.” Charles added, “We stand behind our advertising and labeling practices.”

The settlement is likely to lead to significant changes in the food marketing industry, as certain claims such as “all natural” have been called into question by consumer groups and lawyers in recent years.

Meantime, the Food and Drug Administration has yet to determine a definition for the term “natural.” The agency has said such a term is difficult to define, but it has not objected to the use of the term if the food does not contain added color, artificial flavors or synthetic substances.

Posted May 8, 2014

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