Owner, face of Bryden Motors dies

Roger Bryden in an early Bryden Motors TV commercial. (Photo courtesy of YouTube)
Roger Bryden in an early Bryden Motors TV commercial. (Photo courtesy of YouTube)

Online Staff Report

Roger Bryden, owner and longtime face of Bryden Motors in Beloit, Wis., has died.

According to company spokesmen, Bryden suffered a heart attack over the weekend while fishing in Canada. He had recently celebrated his 50th year with the company.

Bryden Motors was started by Roger Bryden’s father in the 1940s. The dealership has been associated with the Chrysler brand for decades.

Bryden leaves his wife and two children. Funeral arrangement  are pending.