The Olympic Tavern in Rockford is marking Prostate Cancer Awareness Month by promoting prostate cancer awareness and raising funds for the national “Pints for Prostates” campaign throughout September.
During the month-long celebration, patrons can buy any Bell’s beer on tap, and The Olympic Tavern will donate 50 cents to Pints for Prostates cancer charity — Bell’s Brewery is matching The Olympic’s donation.
Through beer sales, a silent auction and other events, the combined donation last year was well more than $1,400. More importantly, thousands in the Rock River Valley were reached through television and print interviews about the importance of prostate cancer screening.
In addition to a monetary donation, The Olympic Tavern will also be hosting a Screw City Beer Fest (SCBF) pre-party Sept. 5 and giving away the last two SCBF VIP tickets in existence. Guests can enter the drawing by purchasing a $5 Pints for Prostates wristband on the day of the event. Also, there will be a special firkin tapping, rare beers on draught, plus brewery representatives will be on hand to chat about beer and have a few pints throughout the evening.
To finish up the month, The Olympic Tavern will once again hold a week-long silent auction, featuring gift packs, brewery merchandise and rare bottles of beer. Silent auction gifts are rolling in, so keep an eye on The Olympic’s Facebook (http://www.facebook.com/theolympictavern) and website (theolympictavern.com), as the auction will be Sept. 22-27.
The Olympic Tavern is a bar and restaurant at 2327 N. Main St. in Rockford that has been serving beer and food since 1945.
Pints for Prostates is a grassroots campaign that uses the universal language of beer to reach men with an important health message. Founded by prostate cancer survivor Rick Lyke in 2008, the campaign raises awareness among men about the need for regular health screenings and PSA testing by making appearances at beer festivals, social networking and pro bono advertising.
Each week in the U.S., more than 4,600 men hear the words, “You have prostate cancer.” These are our fathers, brothers, husbands, sons, friends, colleagues and neighbors. Thanks to early detection and improved treatments, the prostate cancer survival rate has improved significantly in recent years. Still, the National Cancer Institute says 33,700 American men will die from the disease in 2011. One in six American men will face prostate cancer. Most people do not realize that prostate cancer is 33 percent more common in men than breast cancer is in women. The September observance of National Prostate Cancer Awareness Month brings needed focus to the importance of early detection in beating prostate cancer.
Pints for Prostates has registered as a 501(c)(3) charity, and 100 percent of all funds raised by the group go to fighting prostate cancer and assisting men with the disease. Us TOO International Prostate Cancer Education and Support Network, a 501(c)(3) charity that works to support, educate and advocate for men with prostate cancer and their families, is a recipient of Pints for Prostates financial support. Learn more at www.pintsforprostates.org or http://www.facebook.com/Pints4Prostates.
From the Sept. 3-9, 2014, issue