Coffee roaster to open downtown Rockford store
By Jim Hagerty
A former restaurant and bar will soon have a new look and offer new fare downtown.
Owners Lucretia Ristin and Ben Chauvin, of Rockford Roasting Company, will open the Rockford Roasting and Brew Bar Friday, Oct. 3, at 206 N. Main St., Rockford. The space was last occupied by Serrano’s Mexican Kitchen.
As a coffee bar, it will start by offering six varieties of imported coffees, each roasted on site in a custom 5-kilogram roaster. As the menu expands, the bar will feature a variety of seasonal coffees, reserves and a selection of espresso-based drinks — lattes, espressos, cappuccinos and affogatos. The menu will be complemented by a selection of freshly roasted whole beans for customers to relish at home.
Chauvin has been in business for three years as a home-roasting company. Their success led them downtown, a perfect location, Chauvin says, speaking of the recent wave of economic development plans along the Rock River.
“We are thrilled to be part of what is going on down here,” he said, “and to have a presence in the area that will help with commerce and to bring people downtown.”
Ristin echoed, and said their business is about more than just top-quality products.
“Our goal here is to educate and positively affect the community regarding the fine art of coffee, and provide inspirational customer service in a comfortable atmosphere while serving the best coffee available,” Ristin said.
Rockford Roasting and Brew Bar will host a grand-opening celebration Friday, Oct. 3, and Saturday, Oct. 4, from 6 to 10 p.m. Festivities both days will include a raffle for a year’s worth of free coffee and other special deals.
From the Sept. 24-30, 2014, issue