SwedishAmerican honored by researchers

Staff Report

SwedishAmerican was named a 2014-2015 Consumer Choice Award by National Research Corporation, as announced in the Oct. 13 issue of Modern Healthcare magazine. The annual award identifies hospitals across the United States that healthcare consumers choose as having the highest quality and image.

Winners are determined by consumer perceptions on multiple quality and image ratings collected in the company’s Market Insights survey, the largest online consumer healthcare survey in the country. National Research surveys more than 290,000 households in the contiguous 48 states and the District of Columbia. Hospitals named by consumers are analyzed and ranked based on Core Based Statistical Areas defined by the U.S. Census Bureau, with winning facilities being ranked the highest.

The last 10 times this award has been given in the Rockford market, SwedishAmerican has been named as a winner. This year, SwedishAmerican is the only local hospital to be recognized.

“We are very pleased that the community continues to recognize SwedishAmerican for providing care of the highest quality,” said SwedishAmerican President and CEO Dr. Bill Gorski. “This award is a reflection of the trust that the Rockford region places in us every day.”

The complexity of healthcare has urged consumers to play much more of an integral role in their care decisions, which in turn, is prompting hospitals and healthcare systems to lead a proactive approach to brand awareness,” added Brian Wynne, vice president of sales at National Research. “This year’s winners have done an exceptional job of representing their organizations in terms of high-quality care, improvement initiatives and positive consumer perceptions and experiences.”

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