Rockton’s new business district welcomes family owned Dr. Detail U.S. Cellular

Michelle Lewis (from left) of Townsquare Media; Carter Carnes; Megan Carnes; Elizabeth Carnes; owners Sandi Carnes and Kevin Carnes; Ryan Rydell, vice president of the Rockton Chamber of Commerce; Mellisa Bennett; Evelyn Hall; and local celebrity Steve Shannon from 97ZOK Radio. Not pictured here, but working inside were Allen Carnes and Cora Jacobson. (Photo by Jeremy Oster)
Michelle Lewis (from left) of Townsquare Media; Carter Carnes; Megan Carnes; Elizabeth Carnes; owners Sandi Carnes and Kevin Carnes; Ryan Rydell, vice president of the Rockton Chamber of Commerce; Mellisa Bennett; Evelyn Hall; and local celebrity Steve Shannon from 97ZOK Radio. Not pictured here, but working inside were Allen Carnes and Cora Jacobson. (Photo by Jeremy Oster)

By Jeremy Oster
Staff Writer

ROCKTON, Illinois — Carter Carnes braved a blustery Saturday morning (Nov. 15) for buttered popcorn and to watch his grandpa cut the big red ribbon at the grand opening of the family’s new Dr. Detail U.S. Cellular.

Franchise Owner Kevin Carnes said, “We were excited to hear that U.S. Cellular wanted to build us a brand new store!” Their new store is an addition to Rockton’s growing edge-of-town business district. The Dr. Detail storefront is next door to Rockton’s new Aldi Grocery Store and across the street from Rockton’s Walmart and Farm & Fleet.

Car taken to events for children to get pictures with. (Photo by Jeremy Oster)
Car taken to events for children to get pictures with. (Photo by Jeremy Oster)

Radio DJ Steve Shannon from 97ZOK held a live broadcast remote. Rockton Chamber of Commerce Vice President Ryan Rydell officiated the opening ceremony.

In 1986, Kevin Carnes and his wife, Sandi, opened Dr. Detail Car Wash and Detailing Service on Advance Drive in Beloit. In 1989, the Carnes family recognized the growing trend of personal cell phone ownership and decided to invest in a franchise to branch out their car wash business. The Carnes’ second Dr. Detail U.S. Cellular was previously located just off Hononegah Road in Roscoe behind Walgreens and Burger King. Today, there are five Dr. Detail locations — one in Madison, Wisconsin, and four locally here in the stateline.

When asked why they chose U.S. Cellular to franchise, Kevin said: “U.S. Cellular has always had the most customer service. We wanted to give it a personal touch.”

Dr. Detail logo
Dr. Detail logo

Dr. Detail U.S. Cellular

Beloit, Wisconsin:

2221 Advance Drive, (608) 362-6264. Hours: Monday-Friday, 8 a.m. to 8 p.m.; Saturday, 9 a.m.-6 p.m.; and Sunday, 10 a.m.-5 p.m.

Rockton, Illinois:

4682 E. Rockton Road, Suite 124, (815) 623-8769. Hours: Monday-Friday, 9 a.m. to 8 p.m.; Saturday, 9 a.m. to 7 p.m.; and Sunday, 11 a.m. to 6 p.m.

Rockford:

6430 E. State St., Suite 110, (815) 316-2777. Hours: Monday-Friday, 9 a.m.-8 p.m.; Saturday, 9 a.m. to 7 p.m.; and Sunday, 11 a.m. to 6 p.m.

3708 N. Main St., (815) 877-8999. Hours: Monday-Saturday, 9 a.m.-7 p.m.; and Sunday, 11 a.m.-6 p.m.

Follow Dr. Detail on Facebook or on Twitter @DrDetailInc.

Posted Nov. 24, 2014

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