Scammers lurking to trap last-minute Super Bowl ticket buyers

Online Staff Report

The price for this year’s Super Bowl tickets are projected to reach an all-time high, selling for nearly $6,500, up from just more than $3,000 last year. That’s approximately a 114 percent increase. Those ticket prices have certainly caught the eye of scammers, who will look to take advantage of football fans, particularly the last-minute buyers. The Better Business Bureau (BBB) offers tips on how to safely purchase online tickets and to enjoy the game.

 “These types of scams typically happen before major sporting events,” said Dennis Horton, director of the Rockford Regional Office of the Better Business Bureau (BBB). “You are able to protect yourself by doing research on ticket brokers and sellers, and by being aware of ticket policies.”

BBB offers the following tips for safe ticket purchases:

• Check out the seller/broker. Look them up on to see what others have experienced. Check to see if they are a member of the National Association of Ticket Brokers ( NATB members offer a 200 percent guarantee on tickets that don’t arrive in time for a game, concert or show.

Know the difference between a ticket broker and scalper. A ticket broker is a legitimate a licensed reseller. A ticket scalper is unregulated and unlicensed.

 • Check the ticket broker’s refund policy. Only buy from a ticket reseller that provides clear details about the terms of the transaction.

Always use a credit card. By doing so, you have some recourse if the tickets are not as promised; do not use cash.

Check out the seats ahead of time. Always ask for section, row and seat number to avoid obstructed view seats or seats that do not exist. Also, feel free to ask questions to make certain you get all the answers you need to feel comfortable with your ticket purchase.

If you believe you have purchased a counterfeit ticket, immediately report it to the NATB’s hotline at (630) 510-4594 and file a complaint with BBB at

Posted Jan. 29, 2015

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