The Apple Watch: the watch for people with money to burn

By Paul Gorski

WEB_Paul-Gorski-2014Apple finally released pricing and availability information for its much-anticipated Apple Watch. I like many Apple products, but I cannot imagine myself buying an Apple Watch anytime soon. The Apple Watch will be available April 24, 2015 in no less than 38 models, priced from $349 to $17,000. Yes, $17,000, for the 18-karat gold version. Pre-order yours beginning April 10, 2015.

So, Apple is selling one version of the watch where the sales tax for that product could pay for three entry-level watches, plus the sales tax on those watches. Wow. Get this: you need a relatively new iPhone to make the watch fully functional. Wow.

What do you get for $349 (or $17,000), well, a product that does not look like it is worth $349. The pictures of the most expensive versions are not that impressive. Because this is an Apple product, there must be some whiz-bang feature set. Well, sort of. All Apple Watches will: keep time, run a variety of apps, connect to your iPhone, and support the Apple Pay electronic payment system. They even have heart rate sensors.

By this time, you have probably learned that the Apple Watch does not impress me. In case you did not get that message: the Apple Watch does not impress me nor do I see a practical purpose for it. That said, I can see some people paying anywhere from $349 to $700 for the low- and mid-range models. Some people have money to burn.

However, if you are seriously considering buying one of the $10,000 – $17,000 models: don’t. If you live in the Rockford region, please contribute some of that money to a worthwhile nonprofit such Barbara Olson Center of Hope or Crusader Community Health. These are just two worthy organizations – we have dozens more.

Learn more about the Apple Watch, and what you are not getting for your $17,000, at

I will not be reviewing the Apple Watch. I am not even anxious to see one. My next product review will be of the Nexus 6 smartphone, running Android 5, courtesy of U.S. Cellular. If you do not want to wait for the review, visit your local U.S. Cellular store to see this very large and fast addition to U.S Cellular’s smartphone line-up.

Paul Gorski ( has been a technology manager nearly 20 years, specializing in workflow solutions for printing, publishing and advertising computer users. Originally destined to be a chemist, his interest in computers began in college when he wrote a program to analyze data from lab instruments he hard-wired to the back of an Apple IIe.

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