Bath and Body Fusion holds grand opening

Staff Report

Bath and Body Fusion has announced the grand opening of their new location this Friday from 3-8 p.m. at 324-326 E. State St. downtown.

Store owner Jen Lancaster is already well known from her current location and presence at City Market.

“I’m thrilled to be moving into this larger location. Our business has already grown so much since 2011 and this space will allow us to grow even more. Downtown Rockford is becoming so vibrant and I’m certain opening my store was the best decision I ever made,” said Jen.

The grand opening celebration will feature giveaways and drawings as well as the launching of 10 new products, the addition of a fresh facial bar, custom blended perfumes and colognes and over 150 fragrance and essential oils to choose from.

“The River District Association is so happy to see Bath and Body Fusion doing so well. I am confident that growing into their new space on E. State St. will prove well for them and we are excited they will be open for the launch of “Shop the Blocks”. We are pleased to have Jen’s involvement in the community and look forward to more great things to come for them,” said Leah Tuneberg, Director.

Jen Lancaster is currently developing a plan to work with our local schools and agencies to employ individuals with special needs.

“Everyone deserves to feel like they are valued, and providing a positive working environment for all types of employees will have an impact, not only on our store and customers, but on our community as well,” said Jen.

For more information about the store as well as a list of products visit

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