Visit Beloit names Celestino Ruffini as new Executive Director

Staff ReportCelestinoRuffini-Headshot

Celestino Ruffini has been selected to be the new Executive Director of Visit Beloit, the City of Beloit’s Convention & Visitors Bureau, as of September 2.

Ruffini fills the vacancy created by Monica Krysztopa’s resignation in March of this year.

The search committee received a strong response to the job posting and a selection was made after a regional search and interview process.

In his new role as Executive Director, Ruffini will oversee three Visit Beloit professionals at the downtown Vision Beloit office as well as the staff members and volunteers who operate Wisconsin’s most visited rest area, the Beloit Travel Wisconsin Welcome Center on I-39/90.

Ruffini will also coordinate the development and marketing of the Beloit region’s sports and tourism industries in an effort to create a positive economic impact and will collaborate with Visit Beloit’s many partner organizations, including the Greater Beloit Chamber of Commerce, Downtown Beloit Association and Greater Beloit Economic Development Corporation.

“Celestino quickly rose to the top of a pool of highly qualified candidates based on his experience, creativity, energy, and enthusiasm for Beloit and Visit Beloit,” said Jason Hughes, current chair of the Board of Directors and Director of Communications and Marketing at Beloit College. “We are thrilled to have him join us and look forward to introducing him to our community and partners.”

Ruffini joins the team with nearly ten years of destination management education and experience, as well as specializations in leisure marketing and group sales in the hospitality and tourism industries.

He currently is the director of sales and marketing for the Galena/Jo Daviess County Convention & Visitors Bureau in Galena, IL.

Ruffini has recently been recognized with awards for “Best Marketing Campaign” and “Best Leisure Collateral” from the Illinois Governor’s Conference on Travel & Tourism.

”I am personally thrilled with the endless opportunities that the greater Beloit region offers to both leisure and group travelers, as well as its local residents,” said Ruffini. “Visit Beloit has a dedicated group of volunteers who serve on their Board of Directors and I look forward to sharing their enthusiasm and passion for the tourism industry.”

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