Winnebago County, the City of Rockford, and the Village of Machesney Park have proclaimed August 2015 to be Winnebago Buy Local Month. “In addition to August being the second biggest yearly shopping season, Buying Local is essential to revitalizing our cities and towns, and its importance does not get addressed nearly enough.” says Lauren Davis, Winnebago Buy Local’s Director. “Winnebago Buy Local is grateful for the support of our local government, as they acknowledge how important locally-owned, grass roots types of businesses are to our overall well-being.”
With nearly 200 businesses as members, Winnebago Buy Local is a 5-year-old not-for-profit group who encourages the community to “Buy Local” to help our communities stay prosperous and sustainable. They dedicate themselves to bringing the community in touch with local, unique-to-Winnebago County-based businesses while helping local businesses succeed through educational opportunities and networking.
Winnebago Buy Local is responsible for the popular yearly events “A Local Holiday Market” every December and “Totally Local Ice Cream Social” every July. Both of these activities are open to the public and benefit various local charities. For its business members, Winnebago Buy Local offers regular meetings for education, networking, and business support throughout the calendar year. Buying Local is an investment into our community, creating a prosperous area to live, work, and visit. Buying Local also creates a hot spot for tourism while it simultaneously enriches the environment for more entrepreneurs, artists, creativity, and business to survive and thrive—a recipe for success in America’s top communities. By supporting grass roots businesses such as these, studies have shown that up to two thirds of every dollar spent at these businesses stays in the local economy, versus less when buying from other types of businesses. Buying Local also moves Winnebago County toward self-sustainability and helps reduce our carbon footprint by reducing the packaging and fuel required to ship products from afar while allowing for job creation.
Winnebago Buy Local encourages everyone help us celebrate Winnebago Buy Local Month in August, and to remember to Buy Local all year long!