Cellusuede, Brewhouse announce development plan

Madison Street property to change hands as manufacturer moves to Elmwood Road

Staff Report

Cellusuede Products, Inc. announced its acquisition of 1515 Elmwood Road, Rockford, with a planned future move on the docket.

Cellusuede has been operating in Rockford since 1938 and has called its current Madison Street location home since 1945.

The company announced the impending purchase of a Connecticut firm set to relocate to Rockford. “It became apparent that Cellusuede needed a larger and more manufacturing-friendly facility,” the company said in a release.

While searching for a new location an opportunity was presented by the Prairie Street Brewhouse group to purchase Cellusuede’s Madison Street properties. Both purchases became official on August 6.

The Elmwood location will provide Cellusuede space to expand its business. The company said, “This will result in additional jobs and a continued presence in Rockford for several more decades.”

Cellusuede says it has employed hundreds of Rockford residents over the years and that it is important to its leadership to continue to support the area and its residents.

The company is investing over $4 million in construction and new equipment in the move to Elmwood. The construction and equipment implementation phase will take up to nine months.

In the meantime, Cellusuede will continue to operate at the Madison Street location.

During that time, city government and community input will be solicited for the development of its current Madison Street location. That plan will could include additional parking development and several possibilities opposite the Cellusuede location on the east side of Madison Street.

The Prairie Street Brewhouse group is currently working to finalize plans for use of the Madison Street properties purchased from Cellusuede. The old Limestone house – currently home to Cellusuede’s offices – was originally a part of the former Rockford Brewing Company in the 1800s.

Prairie Street Brewhouse developers say they are excited to rejoin the properties once again and plan to accentuate the history therein with the next stage of  the location’s development.

“Cellusuede and Prairie Street Brewhouse would like to thank all that were involved in making this move possible, including the Rockford District 205 School Board, Winnebago County Board, and the City of Rockford, especially City Economic Development Manager Mark Williams and Alderman Tom McNamara,” said the companies in a joint release.

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