Illinois is now the fifth state the ban the practice, following Oregon, Washington, California and New Jersey.
The state’s bill took lessons from a New Jersey jury’s finding that gay-conversion therapy is a form of consumer fraud. Any therapist claiming that homosexuality is “a mental disease, disorder, or illness” in advertisements could face sanction under the state’s Consumer Fraud and Deceptive Business Practices Act, leading to fines and potential civil actions.
Also, any licensed therapist caught under the new measure would face a disciplinary hearing under their licensing body and possible rescinding of their license altogether.
Thus far, the Supreme Court has refused to hear two appeals to review laws from other states, and every appeals court has upheld the laws saying they do not violate any therapist’s First Amendment protections.