Around 66,000 people converged on downtown for this year’s Stroll on State celebrations, says the Rockford Area Convention and Visitors Bureau (RACVB), a 10 percent jump from 2014.
“Each year we are finding that more and more people are starting their holiday season with us in downtown Rockford by making Stroll on State a tradition for their family and friends,” said RACVB president John Groh in a statement.
“Stroll is about coming together as a community, rediscovering downtown Rockford, seeing our city in new ways and experiencing the awe and wonder of the holidays.”
RACVB says that 47 percent of this year’s crowd hailed from Rockford, with 37 percent surveyed responding it was their first time attending the event.
The group also says that 85 percent of attendees made a purchase. Business owners the Times talked to following this year’s Stroll said it was another success for downtown.
Stroll on State saw an estimated 15,000 visitors during its first year in 2013.