Junior League announces poverty awareness campaign

The Junior League of Rockford, Inc. (JLR) launches its first Little Black Dress Initiative the week of April 24. This important Initiative began with the Junior League of London, and the Junior League of Rockford is bringing it home.

Beginning on April 24, members of JLR will wear the same black dress for one week to raise awareness for the challenges impoverished women and children face in the Rock River Valley Region. JLR members will also wear buttons encouraging citizens to ask about their attire.

“The Initiative is not about simplifying our morning routines but about the effect of generational poverty on women and children in Rockford,” the JLR said in a statement. “This important campaign demonstrates how the limited resources available to impoverished women affects the attitudes and opportunities of these women and their families.”

According to a 2015 report published by Voices for Illinois Children, in 2013, just over 20 percent of Illinois children lived households falling below the poverty line, and over 40 percent of single-mother households are impoverished, JLR says.

“By raising awareness for issues surrounding systemic poverty in Rockford, we hope to encourage everyone to work hard to alleviate the burdens of these vulnerable groups within our community.”

For more information visit jlrockford.org.

–Staff report

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