ROCKFORD — The Rockford Area Convention & Visitors Bureau (RACVB) has promoted of Nick Povalitis to the role of director of sports development.
Povalitis will proactively seek out and attract new professional and amateur sporting events and tournaments that generate economic development for the Rockford region. He joined RACVB in 2012 and has recently served as sports sales manager.
He will also serve as a member of the organization’s leadership team and is responsible for generating sales results within existing sports markets while developing new, growth market segments such as ultimate, rugby or lacrosse. Those duties will be in addition to working alongside President and CEO John Groh and the sales and marketing team, researching and developing new sports segments, needed facilities and potential partnerships that would position the region for success in sports tourism.
Povalitis’ duties overseeing the sports brand ambassador program will include events like Fred VanVleet Summer Camp, FVV Fan Fest and Sport Stories symposium.
“I’m truly grateful for this new opportunity and am committed to elevating RACVB and the region’s sports tourism brand to a broader audience. Together with my colleagues, I want to share our stories and achieve the long-term goal of bringing record numbers of visitors to the region due in part to sports tourism,” Povalitis said.
During his tenure with the RACVB, Povalitis has closely with sports decision makers, something Groh said will be an asset in his new role.
“He has great rapport with local tourism hospitality leaders that helps ensure tournaments and events are successful from conception to completion,” Groh said. “I have confidence in his ability to build our brand and results as he transitions into this new role as director of sports development.” R.