By Jim Hagerty
Reporter

ROCKFORD – The 2020 Rockford Auto Show kicked off Tuesday inside the CherryVale Mall, 7200 Harrison Ave., Rockford.

The show runs through Feb. 16.

“We are thrilled to once again partner with the New Car Dealers Association to provide support to local charities, as well as to provide the community a warm, dry environment to browse for a new car” CherryVale Mall Marketing Director Melissa Cavanagh said in a release. “CherryVale Mall continues to utilize our resources and amenities to host engaging and interactive events for people of all ages. We’ve had tremendous interest in this event and continue to grow the number of specialty shows, interactive elements, and local showcases which are hosted at CherryVale.”

The show features more than 100 new cars, SUVs, trucks, and vans from more than 25 different brands.

The Rockford New Car Dealers Association, in partnership with CherryVale, will also given a $10,000 donation to a local charity. The charity receiving the donation will be selected from entries submitted by the public. Entry forms are available at all dealer displays set up in CherryVale Mall or at any Rockofrd new car dealership.

Entries must be completed and returned to dealer displays located in CherryVale Mall by 5 p.m., Sunday, Feb. 16. The 25-year partnership has generated donations go more than $250,000. Recipients have included Rockford Sexual Assault Counseling, Rock River Valley Pantry, Youth Services Network, Rockford Rescue Mission,  Remedies, and Children’s Safe Harbor of Rockford.

All Rockford new car dealers are participating in this year’s show, and sales representatives from each dealership will be on hand to answer questions and provide information on new models.

Participating car dealers and brands are Anderson Toyota; Anderson Lexus ; Anderson Dodge, Chrysler, Jeep and Ram; Anderson Nisson and Mazda; Hyundai on Perryville; Lou Bachrodt Auto Mall (Chevrolet, Buick, GMC, BMW, Volkswagen); Napleton Auto Werks on Riverside (Mercedes, Honda, Audi, Jaguar); Rock River Ford Cars and Trucks; Anderson Mitsubishi; and Rock River Kia.

More information is at rockfordautoshow.com.